Ali, R., Ayaz Ahmed, Fouzia Nasir and Rizwan Raheem Ahmed (2025) “The Digital Buying Behavior: Exploring the Nexus of Content Marketing, Social Media Marketing, Online Convenience, and Brand Equity”, The Journal of Research Review, 2(02), p. 58=70. Available at: http://www.thejrr.com/index.php/39/article/view/117 (Accessed: 5 November 2026).